By targeting their existing fans, we increased our reach among those with the highest potential interest in purchasing tickets. By emphasizing the benefits of purchasing tickets now instead of waiting, we helped generate a substantial increase in conversions.Īdditionally, we worked with the management team from each Broadway show to gain advertising access to their social media followers. Our approach included informing potential customers that they could get the best seats for the lowest price possible. Our team of expert advertisers then planned, created, and launched the Season Tickets ad campaign with two main objectives in mind: increase awareness and boost sales conversions. The ad creative we developed included logos, graphics, and videos uniquely branded for Facebook, Instagram, and Google. We collaborated with the venue staff to establish promotional assets for their six-month series of Broadway shows. Solution: With just two short weeks remaining before the campaign needed to launch, BEM quickly got to work. Our primary focus was promoting their season ticket sales, offering fans the opportunity to attend a package of shows at a discounted price. So, Lexington Opera House rehired Bauer Entertainment Marketing (BEM) for a second consecutive year based on our history of helping them grow their fans, sales, and profit.

To support their epic comeback, they knew they needed to leverage top-tier digital marketing. Amidst the international resurgence for the performing arts industry, Lexington Opera confirmed a robust roster of world-renowned Broadway productions such as Hairspray, CHICAGO, and Waitress. It offers something for everyone: from ballet, opera, children's productions, and family shows to comedy, music, and Broadway productions.Ĭhallenge: After a worldwide, pandemic-driven shut down for nearly two years, the curtain began to rise for touring Broadway shows in Summer 2021. This venue currently serves about 85,000 patrons annually. Listed on the National Register of Historic Places, the Lexington Opera House is one of Kentucky's premier performing arts centers and cultural destinations.

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